Portfolio Updates
PROVEXIS ANNOUNCES FURTHER MAJOR DISTRIBUTION AGREEMENT
9 January 2006
Provexis has today announced a further distribution agreement with a market leading supermarket chain for its SircoT heart health juice drink.
From February 2006, SircoT Blueberry & Apple variety will be stocked in approximately 200 of this supermarket's key premier stores bringing the total UK distribution base for SircoT to over 500 stores by the end of February 2006.
Further to the Company's announcement released on 16 December 2005, SircoT is now available in 211 Sainsbury's stores throughout the UK and is expected to be available in 100 stores of the second multiple supermarket chain from 23 January 2006.
SircoT is the first heart health product to contain the patented FruitflowT technology. FruitflowT was developed by Provexis in order to help regular "healthy" consumers reduce the risk of heart attack and stroke. The natural bioactive works by reducing blood platelet aggregation ("thinning the blood"), a significant contributing factor to a thrombosis (internal blood clot). SircoT carries the health claim "Helps to Maintain a Healthy Heart and Benefits Circulation" and is approved by the leading heart health charity, HEART UK.
Commenting on the expanded distribution, Dr Stephen Franklin, CEO of Provexis, said, "We are delighted to have secured a listing with a third major retailer. The distribution base of SircoT is expanding on schedule and will be sufficiently established to maximise the nationwide, multimedia, advertising campaign which will run throughout the Spring and early Summer".
For further information please contact Dr Stephen Franklin at Provexis plc on 020 8392 6631.